Bubblegum pink, baby blue, lavender, mint green—they aren’t just the colors of Easter candy. You’ve probably noticed these pastel shades have become increasingly popular hair colors among the young and fashionable. Rose tones seem to be especially favored, and many celebrities—such as Rihanna, Katy Perry, Cara Delevingne, and Kylie Jenner—have been seen sporting pink hair. But it’s not only the younger set that are experimenting with pastel strands, even Helen Mirren—now well into her 60s— is in on this trend.
No doubt the look is popular, but are cotton candy hues on hair a new thing? It seems like this trend has been going strong since 2011, however if you go further back in pastel hair history, musicians like Gwen Stefani and Pink—appropriately—were rocking pink locks back in 2000, and Madonna and Cyndi Lauper had similar hair in the 1980s. A look through vintage magazines reveals that pastel hair was fashionable in the 1930s-1950s and earlier in the 1900s too.
And if you took a time machine all the way back to the 1700s, you’d discover that women’s wigs were often made in shades like pink, light violet, and blue. Even Marie Antoinette had her hair powdered in pale colors.
So it appears this trend has long been popular and is here to stay. Love it or hate it—pastel hair just keeps coming back in style.